Task
Our team was faced with the task in the shortest possible time to develop both an easy-to-use and technologically advanced online store for children's furniture.
Work progress
To implement the friendly-design, we have selected pleasant and delicate shades - blue and orange, which are perfectly combined with each other and emphasize the theme of the resource.
Properly placed accents on the product and all the conversion elements of the pages prevented visitors from scattering their attention to minor details.
When developing the logo, all the wishes of the subtlety and specificity of the children's goods store were also observed. As a result, a simple but stylish logo and a satisfied client.
The mobile version was made taking into account all modern trends. It was designed to be intuitive and user-friendly for smartphone owners.
Promotional goods, bestsellers and novelties were displayed on the start page. There are also transitions to other categories of goods, and examples of successful work were placed in the lower area so that a person does not leave the page, even if he has already found the right product. In this way, we encourage the user not to stop their session, but to continue moving through the navigation.
A clear structure, thoughtful filter system and intuitive navigation provided the ability to find any product in a few clicks.
A convenient full-text search has been implemented, which allows you to search for products by a partial match of the name. In the search results, the user immediately sees the full name of the position. A flexible search system facilitates and speeds up the process of choosing a purchase.
The product card displays a large photo with the ability to view several alternative images. The key information on the commodity item was also displayed: general description, characteristics, equipment. Additionally, the ability to read product reviews directly in the product card and display related products (products of the series) was added.
One of the important technical points was the implementation of the following list of integrations:
- integrations with key marketplaces;
- integration with delivery services;
- integration with payment systems;
- integration with 1C:Pidpriyemstvo.
In addition, internal and external SEO optimization was carried out, which ensured a stable growth of the site's position in search engines and fruitfully influenced the number of visits to the resource in the future.
Additionally, the client was provided with technical support and system administration services for servers.
Results
The result of the development was a modern, technologically complex, highly loaded online store for children's furniture for the Ukrainian market, adapted for mobile devices, with convenient functionality and a simple but nice design. The customer was satisfied with the result, and the site kinderstart.ua performs well its main function - sales.
