Mobile Applications
Promotion of mobile applications - is a mandatory step for those who want to make their product or service popular. Without professional spin up, the minimum quantity of people will know about the program, and competent advertising will surely bring you profit and contribute to the development of the entire company. Bringing an application to the TOP of the App Store and Google Play is a unique opportunity to make the brand recognizable, attract new customers, stand out from competitors and become successful in your niche.
Modern gadgets are convenient for information search, entertainment and online shopping. Therefore, smartphones and tablets have become a powerful channel for promoting goods and services. Today, it is important for any business to have a mobile application, the development of which is possible in our digital agency RIVERIT. This has a positive effect on impression of you by potential buyers, expands the audience and increases interest in the project among new visitors.
Modern gadgets are convenient for information search, entertainment and online shopping. Therefore, smartphones and tablets have become a powerful channel for promoting goods and services. Today, it is important for any business to have a mobile application, the development of which is possible in our digital agency RIVERIT. This has a positive effect on the impression of you by potential buyers, expands the audience and increases interest in the project among new visitors.
What do you need to create a mobile application?
To create a mobile application correctly and to be effective, you must:
- Identify potential consumers and niche features;
- Define its goals;
- Highlight functionality;
- Select the platform on which the application is being developed.
The goals and functionality of the application are determined by the audience and niche features. For example, a mobile application for restaurants or cafes must contain a menu with current prices, make it possible to make an online order or book a table for a specific time and date. A mobile application for couriers should display information about the order and the delivery address, inform managers about the delivery status of the order, give managers the opportunity to control cash receipts, etc. And the housing and communal services mobile application should have such functions as viewing receipts, paying them, viewing payment history, submitting meter readings, and current news.
What does the mobile application provide?
A bespoke mobile application made by professionals will be very useful for business.
Firstly, it increases sales. A program that can be installed on a phone or tablet will attract a new audience and keep it. For example, a mobile application with a loyalty program will offer the user various bonuses and special offers, which will make him want to use the company's services again. At the same time, it does not matter in which area the company operates and whether this is a mobile application for a beauty salon or for a cargo carrier company.
Secondly, quickly informs the client. The person receives notifications about sales, interesting offers or promotions, which inclines him to make a bargain.
Thirdly, brings direct income. A mobile application for a site can be paid in itself, in addition, you can offer users extended functionality for an additional fee. You can also just inject ads into your app and make money from it.
And the last thing - brand promotion. The presence of a mobile application for an online store will distinguish you from competitors and attract new customers. And prompt advice and assistance to customers will increase their confidence in the brand.
The process of creating a new application: the main steps
Before proceeding with the actual creation, it is necessary to carry out preparatory work and form the
TOR of the mobile application.
- Analyze the segment in which the company operates. To do this, competitors are studied, the main audience is determined and an original business concept is formed.
- The next step is to define the goals of the project. It can be an increase in sales or just promoting a brand, speeding up the sales process or order processing, etc.
- After that, it is determined on which platform the web application will be developed, for which operating system.
- Interface prototyping is in progress. At this stage, the customer sees how the application will look like in the end.
- Writing code.
- A test run that allows you to check the correct operation and identify the main problems.
- Publishing. After this step, users will be able to download the application from the online market.
Each project is individual, so without prior consultation it is impossible to say how much a mobile application costs. At RIVERIT, you can order a mobile application at a bargain price. Professional development will provide you with a program that brings additional income, no matter what area your company operates in.