Mobile app Promotion

Promotion of mobile applications - is a mandatory step for those who want to make their product or service popular. Without professional spin up, the minimum quantity of people will know about the program, and competent advertising will surely bring you profit and contribute to the development of the entire company. Bringing an application to the TOP of the App Store and Google Play is a unique opportunity to make the brand recognizable, attract new customers, stand out from competitors and become successful in your niche.

The Importance of Mobile App Promotion

It is not enough to develop a business simply by creating an application for smartphones. In order for the audience to learn about your app from the App Store and Google Play, you need professional app promotion. This will make your product visible, allow you to get good ratings and reviews in the online market, and increase the number of installs.

The application spin up on Google Play will make the brand recognizable and increase the audience. The program becomes visible in the search results, which is very important for users who prefer to install applications from the first positions in a category or general store search. Thus, the trust of the audience is formed, and more people download your application, which directly affects the company's profit.

Digital agency RIVERIT specialists know how to spin up an app on Google Play and the App Store. As a result of professional promotion, you get a rapid increase in positions in online markets, an increase in conversion and app rating.

How are mobile apps advertised?

Ways to spin up mobile applications are very diverse. The main instruments are:

Optimization for AppStore, Play Market;
Contextual advertising, for example: Google AdWords;
Mobile application promotion in social networks (Facebook, Youtube, Instagram);
Advertising in other applications;
Publication of information on thematic forums.

Also, programs can be published on third-party resources, for example: Samsung Apps, AppBrain, Amazon App Store, to increase the target audience. Targeted advertising is set up, thanks to which only the audience really interested in your product is affected.

At the same time, the spin up of mobile applications has its own peculiar properties, depending on the platform on which it was created, and on its specifics. For example, the promotion of a mobile application in the App Store and Google Play for promotion to the TOP has different terms, since the features of their ranking algorithms are different. And applications with a wide audience, for example, casual games or social networks, can be displayed in the general TOP, while for narrow focus programs, only a listing in the category TOP will be enough.

Any strategy for promoting a mobile application includes many important points, so you need to order spin up from professionals. This will ensure high-quality and efficient results.

The main stages of spin up

In order for the promotion of Android and iOS mobile applications to be effective, it is necessary to go through several stages. Each of them requires quality work.

Before spinning up a mobile application, an audit is carried out. The product is studied, its strengths are highlighted, the target audience and its needs are determined in order to use the most accurate targeting in the future. At the same stage, competitors are analyzed and the best ways to influence the audience are selected.

Next comes the collection of semantics. Key words are collected for the promotion of the program.

Content is being written. The name for the program, its description is selected. The information content of the text, its benefits to the audience, attractiveness are also considered. This largely affects whether your program will interest the user.

Direct spin up with the output of the application in the TOP of Google Play and the App Store. At the same time, user behavior is monitored, the number of sessions, their duration, etc. are studied.