To facilitate the interaction between two companies, b2b sites are created, which means “business to business”. These resources are created by entrepreneurs who have the goal of attracting customers from the business environment by offering them their goods or services. The consumer of a b2b resource is not a specific person, but another company or organization. Accordingly, special requirements are set for the development of such sites.
The process of creating these resources is quite complex and requires professional knowledge. For b2b website ordering can be done in our digital agency RIVERIT. When developing, we always take into account the specifics, features of your business, its goals and the requirements of the audience.
Why does your business need a B2B website?
This type of resource will suit you if your goods and services are intended for commercial use, for example, the provision of services, or the provision of manufacturing processes.
Large b2b solutions have their own important advantages. You get a unique opportunity to enter the global market, while saving on advertising your business for foreign clients. Having your own representation in the network, you will always be "in sight", not being tied to a specific city, region or even country.
The resource performs several important tasks, for example:
- Provides easy communication with other companies;
- Distributes and provides detailed information about the goods and services of the enterprise;
- Automation of work with requests;
- Easier document management.
Also, b2b business will help in attracting investments, development and expansion with the help of new partners. The site will reduce the burden on managers and consultants, providing the client with complete information about the company's activities at any time of the day, regardless of the day of the week.
What the site "business to business" should be?
B2b sites are most often focused on wholesale sales or long-term cooperation with other client companies. Therefore, they have some distinctive features. First of all, they relate to the external design, structure and information content of the site.
Usability is a very important factor. Despite the fact that the client is another company, the decision to cooperate is still made by a person, and using the site for him should be comfortable for this decision to become positive. It is necessary to work out a good structure, convenient and understandable navigation to find quickly the necessary information.
If we talk about design, then it should emphasize the status, seriousness of the company, enhance its image, inspire confidence in the visitor. Optimization is important, allowing the site to load faster and display correctly on any devices and screens with any resolution.
B2B portal necessarily contains specialized content. All information posted on the site should be useful and valuable to the consumer. Most often it is:
- Information about prices and pricing conditions;
- Cases, presentations about the company's activities;
- Blog with feature articles;
- Description of delivery conditions;
- Product characteristics;
- List of clients, awards, news about the company, etc.
Also, the b2b site is equipped with special functionality that makes it easier for the user to obtain the necessary information. It differs depending on the type of business. This may be the integration of the 1C accounting system, sorting modules and various filters, a personal account, etc. For convenient administration, CMS is configured, taking into account all non-standard functionality.
There should be high-quality feedback on the b2b portal so that the client can choose the appropriate method for himself. You can specify phone numbers or an email address, place special feedback forms, make an online chat, etc.
If you work in the business-to-business field, you need not only development, but also high-quality promotion of a b2b site. This task, as well as development, should be trusted only to specialists, since B2B marketing requires a special approach and the use of only effective promotion tools.
In the RIVERIT agency you can see b2b site examples and get the full range of services related to them.