Task
The task was to develop a website through which wholesale clients can get comprehensive information about the company and product catalog and place an order. Most importantly, the site should be bright and concise, but the main focus needs to be on the products. The primary goal was to familiarize consumers with the product catalog and make their interaction with the customer as simple as possible, and, as a result, increase the conversion fr om the site.
Work progress
We considered two points when drawing up a strategy: convenience for clients and the ordering customer and usefulness in search engines.
The convenience for clients means that any person who visits the site can quickly find out what the company offers and on what terms and take the first step of the transaction cycle.
The usefulness of search engines determines how high a website can rank in the SERPs. There are several features by which search engines recognize commercial sites and many characteristics that they find useful.
We studied the market on the Internet and all the company's competitors and singled out the strengths of websites and marketing solutions.
We decided to close the main possible objections of the target audience on the main page. Namely, tell about the company, its advantages, warehouses, and the range size.
The site structure is simple and very visual. Users immediately intuitively understand wh ere the information they need is located.
The side slide menu contains the most important tabs: information about the organization, a list of services, contacts, store addresses, and a table of discounts.
We correctly emphasized services, products and all conversion elements (feedback forms) on the pages so as not to distract visitors' attention to minor details.
We developed an adaptive design for all the most popular extensions. It allows comfortable use of the site both from the computer version and the mobile or tablet one. We created a mobile site version in a modern style, with a minimum number of “interfering” buttons and forms.
As a result, we got a user-friendly site, expanded the functionality, and also made it easy and compliant with all the requirements of search engines.
Results
If your business is related to wholesale sales, then the development of a B2B portal is what you and your audience need. This increases the number of potential buyers, provides opportunities for active business promotion, and gives a unique chance to capture not only your region but also enter the global market. You get an effective tool for managing business processes, and clients receive a convenient and modern service.
However, please note that portal development is a time-consuming process and involves many stages. It is necessary to create a website that meets all the buyers’ requirements and the customer’s goals. Therefore, a professional approach and 100% competence are important.
You can order a unique turnkey website from our digital agency RIVERIT. We offer comprehensive services for the development and further work with your site.