Setting up and launching contextual advertising for the Google search engine is one of the most effective tools for getting customers in your business. That is why PPC marketing is one of the most demanded marketing services on the market.
Why contextual advertising brings customers?
The answer is simple. It’s because advertising is seen by those who really need your goods or services. The capabilities of the Google ADS advertising account allow you to segment potential customers very accurately. A feature of contextual advertising is to display your site for specific keywords. For example, if you want your site to be the first when a user enters in Google “to buy flowers for my wife with delivery in Kiev”, then launching contextual advertising is what you need. As soon as the search engine algorithm "sees" this request, it will offer the user exactly your site. At the same time, payment occurs per click, that is, in fact, you pay for the transition of a potential client to your resource, which is very profitable, of course.
It should be noted that contextual advertising settings lend themselves to user segmentation into audiences based on various factors. Going back to the query “buy flowers for wife with delivery”, we can narrow down these ads to a specific area where you can deliver. Additional criteria may be age and gender, for example, showing only to men aged 25 to 45 years and only within the center. Such settings allow you to show ads to your target audience.
Of course, this is not the whole list of contextual advertising opportunities.
You, as the owner of your business, need to understand the possibilities of various tools aimed at attracting new customers. PPC Marketing - is just one of such tools.
An important advantage of this format - is a quick start. Your site may be only a couple of days old, but today you can earn on sales.
Before launching contextual display advertising, we need keywords that customers can use to find your site. If there are no such keys, we will independently sel ect them and approve them with you. Preparation of the semantic core is an important step when launching advertising.
How much does it cost to set up and run contextual advertising?
The cost of launching and maintaining contextual advertising may vary. The price of the service consists of two parts:
First. This is the cost of the services of our agency, this includes the selection of a semantic core, setting up an account (if necessary, creating it), maintaining and optimizing an advertising campaign throughout the month, selecting “negative words”, and possibly additional work on setting up Google Analytics.
The cost of work is fr om 4000 UAH.
The second component - is the advertising budget itself, which may change during our cooperation. It can be a couple of thousand, or maybe several tens of thousands of UAH. It all depends on your goals and objectives.
Summing up. If you need to quickly start with sales, launching contextual advertising is exactly what you need. It may take not more than two or three days to start work, and the most important - you can get the result on the day the work starts.