SERP Marketing is a set of works aimed at improving the issuance of your site (occupying higher positions) in search engines. This direction is one of the most important components of complex marketing. Depending on the quality of the work done on SERP marketing, your site may take first place for specific queries or be far outside the TOP 100 or even TOP 200.
SERP allows you to understand how your page looks in the search engine results, how its metadata, short description, various special characters, title are displayed. This includes search by image, video, and other content formats.
In other words, properly built SERP marketing will make your site's results as relevant as possible, since one of the most important SERP indicators is click-through rate. The user's request should be as relevant as possible to your specific page. How to achieve this?
Why should your site be in the TOP?
The presence of backlinks to your site is one of the most important factors in increasing the issuance of a resource in a search engine. This indicator acts as a trigger for the search engine. If other sources link to your site (especially if they are close on the topic of your site), then it is quite interesting and relevant, which means it “deserves” higher positions.
Clickability
As already mentioned above, click-through rate is an important factor, if the user skipped the first 6 sites and switched to yours, this is a good signal to the search engine. So your resource is really interesting and should be even higher. To increase the number of clicks, different strategies are used - a more expressive and catchy title, the presence of special characters that will help catch the eye, engaging descriptions, etc.
It is important to understand that for each request - a separate page can and should be shown. Even if the request contains minor changes “Apartment in Kiev” or “Apartment near Kiev” or “Apartment Kiev”. There should be a separate page for each of these requests with its own snippet and description - this way we achieve maximum relevance and click-through on the request. We make every effort to make the user want to click and go to your site, for a more detailed study of the product or service that interested him and to purchase in the future.
For the most part, SERP marketing is a component of more global marketing and SEO promotion, as a rule, this service is one of the components of more global tasks. However, you can order a SERP analysis of your site to better understand the current situation on your site.
We urge you to monitor the issuance of your site, work on improving quality indicators, monitor competitors and, of course, to experiment. If for some reason you do not have time for these tasks or lack experience, our team will be happy to take on all the necessary tasks.
Contact our manager: +38 (096) 026-86-06 (viber/telegram), +38 (050) 011-02-42