Search engine sanctions - are nightmare for the site owner and SEO specialist. When a web resource falls under the filter, there is a significant drop in traffic, up to its complete exclusion from the search engine. This happens for the single reason, the algorithm considered that you violated the rules of the system. Perhaps you tried dishonestly to take top positions in Google, Yandex or other search engines, each of which has its own answer to the tricks of your marketing department.
Types of search engine filters
AGS - is one of the most dangerous filters from Yandex. If the site gets/will get under it, the resource can almost completely go into a “ban”, even if the site has 1000 pages, after getting under the ACS, only the main page, or several sections, can remain visible. As a rule, sites of poor quality content, a copied structure from another resource, images, texts and other elements that repeat competitor sites one to one fall under this filter.
Panda. This is a kind of analogue of AGS, only for the Google search engine. The punishment list here is similar: poor content quality, non-unique photo materials, poor usability, high bounce rate. The punishment for this is the blocking of pages that violate the rules, the pessimization of the issuance, and as a result, a significant decrease in traffic and sales on the site.
If you have been engaged in SEO website promotion for a long time, then you know that one of the main indicators of website quality is the link mass. That is, the number of web resources that link to you. For a search engine, it sounds like “this site is recommended by other sites, so it is of sufficient quality to be in higher positions”. But, it is important to understand that there is also an opposite effect here, if you suddenly start buying links in large volumes - this is fraught with falling under special algorithms that will put the site on the shoulder blades.
From the Google search engine, such a filter is called “Penguin”. Its task is to track the number of purchased links for your site. At the same time, you can fall under the “Penguin” filter not only because of the large number of purchased links, but because of their poor quality. For example, the sites on which the links were bought are not similar to the subject of your resource, the consequences are falling under the filter.
Yandex has a similar filter, it is called simply “You are spam”.
Of course, this is not a complete list of possible sanctions from search engines, which, by the way, are being updated. But each of them is able to deliver a lot of trouble to the owner of the resource. If you notice a sharp drop in traffic, or a significant decrease in positions, we recommend to contact specialists who will help determine whether your site is under the filter, and what to do next.
Our team faced perhaps all the sanctions from search engines, we brought resources on a variety of topics from the worst situations. If you become an enemy of one of the search engines, you should not abandon the resource and start all over again. Fill out the form on our website or call our manager and tell us about the problem. We will be happy to help you remove the site from the sanctions of search engines.
If the position of your site suddenly sank or the visit to the resource dropped significantly, it is quite possible that these are the consequences of the site falling under sanctions. You can order a service for removing it from search engine filters by calling our manager +38 (096) 026-86-06 or by leaving a request on our website.