Landing pages are also called “capture page” because this one-page site is able to capture the attention of the reader and achieve a high conversion rate. Creating a landing page is necessary for those who want to announce their new, exclusive product, no matter if it is a product or a service. Also, such one-pagers will favorably distinguish you from competitors, even if you work in an oversaturated niche.
Landing page features
A landing page developed by professionals not only presents your product in a profitable way, it motivates the visitor to take a targeted action. This can be registration for a webinar, purchasing a product, ordering a callback, participating in a promotion, etc. Landing pages are used in completely different areas of activity - from cosmetics sale to legal advice. They are effective for:
- Advertise the product;
- Expand the client base;
- Organize active sales in a short time, create demand for goods.
- Product photos, images that evoke associations with business – to be large, high-quality, unconventional.
- A unique selling proposition, with the disclosure of the main advantages of the company's product.
- Benefits for the buyer - promotions, discounts or bonuses, special offers of a limited duration.
- Block with reviews, company awards or certificates, work process video. This builds trust among visitors.
- Call to action. This is a button that motivates the reader to make a purchase. It is the logical end of the blocks.
Thus, creating a landing page means making a good profit quickly and with minimal investment.
Landing site: main advantages
Creating landing pages - is one of the most profitable investments. It is inexpensive compared to other types of sites, it is quickly created and brings results in a short time. In addition, there are a number of other strengths of landing pages:
Purposefulness. The landing page works to attract users interested in a particular product. Whereas people who want to get acquainted with the activities of the company, find out its assortment, etc. come to the corporate website or online store.
Fast payback. It is achieved due to the fact that a one-page landing attracts an exclusively interested target audience.
Formation of the client base. The landing page has a contact form, through which you receive mail, phone numbers and names of people who are interested in your product. This gives rise to further work with clients.
Analytics. It allows you to see traffic and audience, conversions, check the effectiveness of content and evaluate how people are interested in your product.
Simplicity in work. These pages are often very easy to navigate. It is easy for a visitor to navigate the site, it loads quickly, all this forms a positive impression of your company among potential customers.
Key components of landing pages
Creating a landing page will allow you to make a powerful advertising base for any company on the Internet. However, the effectiveness of such a resource depends on many factors. In order to achieve your goals and increase conversions, the following attributes must be present on the page:
Such a selling landing page will tell visitors about the product, reveal your advantages over analogues or competitors, and incline them to a positive decision.
What is the cost to create a landing page website?
You can buy a landing page at different prices. It depends on the design - you choose an individual version or landing templates. Also, the price is formed based on the site length, the number of logical blocks on the page, the complexity of the functionality. Development of complex animations, setting up analytics, integration with CRM - all this will affect the cost. Therefore, you can find out how much it will cost to order a landing page only after consulting with the customer.
Creating a one-page selling site - is a task that should be trusted only to professionals. The RIVERIT digital agency team offers to buy a landing page with a ready-made design or order an individual development of a landing page. You will also receive a full range of services related to the development and promotion of the site in the future.
