What is usability testing and why is it so important for a website?
In simple words, usability - is the ease of the resource using by visitors. And site usability testing allows you to determine how attractive, useful and comfortable it is for the user.
A customer friendly website can do a lot for your business. A person will receive only positive emotions from using such a resource, and this will bring him closer to the target action - buying, placing an order or leaving his contact details. In combination with other favorable conditions from the company - good quality of goods, high level of services rendered, fast delivery, etc., the client has a good impression of cooperation, and he will contact the company again and recommend it to friends. Thus, website usability plays an extremely important role in shaping the company's image and increasing sales. This is why every online entrepreneur needs to test their website for usability.
There are many techniques for testing web usability. The Internet may offer you to test the site online yourself, but this will not be of any use. After all, in order to conduct a competent study, it is necessary to understand the rules of usability, the business specifics and characteristics of the audience. The assessment of the resource for its usefulness and understandability for the user is carried out in our digital agency RIVERIT.
Who needs usability testing of web sites and when?
This is important for any kind of website, in any business area. Websites and online stores that want to succeed in online trading should definitely pay attention to such verification, because it is important for increasing conversions and building a loyal audience. Website usability testing can be done by:
- Already on existing resources seeking to attract more customers.
- On projects that are just being developed, in order to do everything correct initially.
By checking usability at the stage of creating a project, you can take into account every little thing and quickly achieve popularity on the network, overtaking competitors. However, if your site has been working for a long time, but the return from visitors is not enough for you, the analysis will help to correct the situation.
What is usability testing?
This check allows you to conduct a deep analysis of the resource. We study not just the appearance of the site, but also the user's path, behavioral factors. This requires information about the activities of the company, its target audience. It is evaluated how the design of the pages corresponds to their functionality. The user interface is being tested to understand how convenient the options provided on the site are. Special attention is paid to ease of navigation, link structure. The text content, the quality of information, the convenience of its location and fonts, as well as all the graphic elements and color design of the pages are analyzed.
In other words, during the test, the site is evaluated from the point of view of a user from your audience. Thanks to this approach, it is possible to understand how the resource is perceived by users and adapt it to the needs of your particular buyer.
Test results
This check will:
- Identify errors and shortcomings that prevent the client from completing the target action.
- Develop and implement recommendations to improve the usability of any website.
- Create a competitive advantage so that customers get everything they need on your resource.
- Increase conversion, which will have a beneficial effect on sales and, accordingly, profits.
It's simple - the better and more detailed the site's usability is, the higher the percentage of conversion rates. Users will be able to find quickly what they need on your resource. Your site will literally “guide” the client to the target action, and he will not search for anything on similar web resources.
Web site testing - is a necessary measure for everyone who seeks dynamic development in the field of Internet commerce or the provision of services. However, remember that a competent analysis of the usability of the site is carried out only by specialists.